Iron Chef opens with 1.1m; Top Gear Oz gets 1.2m

Tim Burrowes

October 20, 2010 10:05

Iron Chef, Seven’s latest tilt at a cooking competition franchise, opened the right side of 1m but failed to replicate Masterchef ratings on Tuesday night.

According to preliminary overnight metro ratings from OzTam, the show rated 1.129m, seventh for the night.

Fellow Seven show Packed To The Rafters won the night with a strong 1.795m.

For Nine, Top Gear Australia arrived with 1.218m, fourth for the night.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.

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4 COMMENTS

BK 20 Oct 10

As with the US version, they have totally misunderstood the appeal. It was never about a cooking contest.

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ME 20 Oct 10

Cooking shows have proven to build audicence as they progress – Chef and MKR are prime examples

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Frank Riley 20 Oct 10

Ah, the two sides of the coin.

On Google News ABC Online headlines with “Iron Chef debuts to lacklustre ratings”; immediately followed by The Australian with “Iron Chef puts Seven in front”

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JC 20 Oct 10

I cringed through every minute of the 10 I wasted on Iron Chef, what an embarrassment. There is something to be said for taking the core idea and making some adaptions for the local market. The embarrassing highlight was the attempt to replicate the tone, flow and style of the spoken Japanese language – in English – as though somehow monkeying the commentary was the key to success.

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