Iron Jay ‘world crunch champ’ returns for I&J
I&J has launched a campaign featuring the ‘world crunch champion’ Iron Jay to promote the frozen food brand’s Light & Crispy range.
http://youtu.be/TwVq8Ec_fp0
Hugh Nairn, MD of BWM Melbourne, the agency behind the ad, said: “The new television campaign further builds on I&J’s much-loved character, Iron Jay, while reinforcing the positive and motivational factors associated with its latest product.”
Outdoor ads will run in support.
Credits:
Client: Simplot
Agency: BWM Melbourne
Executive Creative Director: Rob Belgiovane
Creative Director: Rocky Ranallo
Creative Group Heads: Amy Hollier, David Rollins
Creative Team: Eric Blakeway, Chris Shoolman
Marketing Team: Tara Lordsmith, Vivian Zurlo, Leanne Pearce
Account Management: Julian Shiff, Belinda Murray
TV Producer: Liz Nunan
Production Company: Plaza Films
Producer: Susannah Dilallo
Director: Dave Klaiber
c’mon guys, this is seriously ordinary
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‘Much-loved character’?
Tom Raudonikis or Angry Anderson or Ginger Meggs or Shane Warne are much loved characters.
This is 1950’s thinking on colour TV.
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Amazing ad. Just incredible. Subtle yet tantalising. Elegant yet sophisticated. Not.
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Well, I like Mr Iron jay – he can pump his muscles with me anytime!
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Average in the extreme. BWM is defo capable of better work than this.
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