‘Is it you or anxiety talking?’: Beyondblue encourages anxiety sufferers to seek help

Beyondblue has launched a new campaigned aimed at Australians suffering with anxiety.

Created by Clemenger BBDO Melbourne, the 60 second commercial shows Peter sitting in an office meeting room as his anxiety begins to tell him why he is not good enough before his boss enters the room.

“The bottom line is….you’re just not good enough, you are a failure, just because you have a young family that’s no reason to keep you on,” Peter’s anxiety voices.

The spot finishes with the slogan ‘know when anxiety is talking’ directing people to the Beyondblue website.

Another 30 second ad shows Peter’s anxiety telling him how he is letting his team down.

Matt Pearce, planning director at Clemenger BBDO Melbourne, said in a statement: “We all get stressed from time to time. That’s a part of life. But anxiety is not stress, despite them often being lumped together.

“Strategically we had to find a way to separate anxiety from the individual and showcase what makes it distinct from a common stress response.”

Georgie Harman, CEO of Beyondblue, said the most common mental health condition in Australia is anxiety, affecting twice as many people as depression.

“It affects one in four Australians in their lifetime, yet a third of those take a year to recognise their symptoms. One in six take six years or more.

“We’ve made great strides in educating Australia about depression, yet anxiety remains widely misunderstood. It is a serious and common mental health condition, but the good news is there’s hope and treatments that work,” Harman noted.

In March, Beyondblue appointed TBWA Melbourne and Clemenger BBDO Melbourne to its creative agency roster.


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