Is Kevin putting his book together?
In this guest post, Rowan Dean points to the signs that a creative is ready to leave
You can always tell when they’ve finally had enough and are desperate to get the hell out of the place. They start “putting their book together.” As the Creative Director of an ad agency, you learn to spot the signs pretty quickly.
Suddenly, the unhappy Art Director – let’s call him, say, Kevin – becomes feverishly active. Uninvited, he starts popping up all over the place. Weekend work? No probs. Late night meetings? Too easy, count me in. Treading on toes and butting in on other people’s business becomes the order of the day. You see, Kevin will do literally anything to get some more ads out. He’s desperately putting his book together.
Almost certainly, Kevin has been miserable in his job for over a year. Sure, he gets to travel a lot and go on all the glamorous overseas shoots. The expense account is good, too, with long lunches and fine wines galore. But creatively, well, Kevin feels stifled. And under-appreciated. Nobody asks for his opinions anymore. Ever since he was stabbed in the back by that red-headed bitch. Advertising is such a ruthless game. And despite the faux friendship they both feign, she is definitely getting on his nerves. That voice! Aaarrrrgggh. Worse, she keeps nicking his ideas and claiming them as her own. The chutzpah is unbelievable.
You seem to be writing an opinion piece in the trade rags, too, just for good measure. Can’t hurt. Is someone looking for a new job?…
And there I was thinking both long lunches with fine wines and shiny black portfolios went out years ago.
I don’t think most people will get this…
I don’t get this.
I got it. I like it.
Expense account? Long Lunches? Fine wine? Where?
Rubbish. That stuff was called “The Eighties”. The Eighties are over, Rowan.
Nice.
… albeit a little scary how close today’s politics reflects the 80’s advertising industry … expense accounts, long lunches and shiny black portfolios and a “creative” who ain’t that creative!
I thought this was very quirky and funny. Made me smile and think of a few creatives I know.
I should have mentioned working families
This is a good exercise in style, but of little substance.
This is so out of touch it’s amazing. Sounds more like Rowan back in the 80s. Who on earth still has their work in a shiny black porfolio in 2011? It reads like a bad novel.