Is mediatech the new fintech?

There are now twice as many unicorns in mediatech than there are in fintech. UNSW’s Paul X McCarthy explores the reasons behind the shift in this crossposting from The Conversation.

The mediatech revolution is well underway. It’s in our lounge rooms, bedrooms and on our way to and from work. We’re tuning into Spotify, playing Fortnite and watching Netflix into the wee hours like there’s no tomorrow.

The term “mediatech” has been used for over a decade to label startups with a media and technology focus in the age of the web.

There are now more than twice as many private companies worth more than US$1 billion (also known as unicorns) in mediatech today (116) than as in the more well-known financial technology (fintech) sector (52).

Fintechs vs mediatech unicorns by year

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