Is social advertising really helping?
There is a lot of advertising that tries to do a lot of good at this time of year. But, hey; it’s awards season. In this guest post, Ian Barnes distinguishes between what is genuine and what is fake.
There’s been a lot of talk about agencies taking advantage of important social issues. When advertising helps improve the quality of life, that’s wonderful.
I love this campaign by Publicis Singapore. Sometimes the work seems bigger than the actual cause, but that’s not such a bad thing, is it?
‘Liking isn’t helping. Be a volunteer, change a life’: for Crisis Relief by Publicis Singapore
