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iSelect ads see ‘Decide right’ move into health and energy

Price comparison site iSelect is pushing its ‘Decide right’ positioning into other verticals, with a new campaign for its health and energy offerings.

The agency behind the ads was AJF Partnership.

The campaign is the latest incarnation of the ‘Decide right’ strategy developed by chief marketing officer Dave May in November last year. May joined iSelect from JetStar last May.

One of iSelect’s ads was banned in January for showing a man using a laptop in a jacuzzi.

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