iSelect ads see ‘Decide right’ move into health and energy
Price comparison site iSelect is pushing its ‘Decide right’ positioning into other verticals, with a new campaign for its health and energy offerings.
The agency behind the ads was AJF Partnership.
The campaign is the latest incarnation of the ‘Decide right’ strategy developed by chief marketing officer Dave May in November last year. May joined iSelect from JetStar last May.
One of iSelect’s ads was banned in January for showing a man using a laptop in a jacuzzi.
iLOve iSelect. The guy just kills me.
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If my information is correct iSelect health fund offering doesn’t include major funds like Bupa or Medibank, they don’t mislead just let you assume they’ve got them all included, what about power cos>
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They’ve got like ten health funds to compare why would you use the expensive big funds like Bupa?. I’m with HCF and they are not for profit and cost way less than HBA.
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Love the ads – respect!
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