iSelect announces media review on $15m account
Private health insurance website iSelect.com.au has announced it is reviewing its media agency arrangements, with a pitch to commence in the coming months.
The company has previously done much of its media buying in-house, while also using Omnicom agency M2M for some services.
“Due to the continued growth and evolution of the iSelect business, we felt now was the right time to assess the full scope of media-buying resource in the market, including best talent, analytics and strategy,” said Geraldine Davys, iSelect marketing director.
The company is currently putting together a shortlist of agencies for the pitch, however incumbent M2M will not participate.
“I’d like to thank M2M for their professionalism and dedication to iSelect,” she said.
“iSelect has always had a strong internal media buying capability, driven by a desire to maintain strong collaborative relationships with our media network partners, and this will continue.
“A hybrid internal and external media solution seems to make the most sense for us. It’s worked very much for us over the last few years and I’m looking forward to seeing the fresh ideas that this process will no doubt elicit from the market.”
The review does not impact any other agencies on the roster, including AJF partnership who currently handles creative.
According to Nielsen, iSelect had an estimated $15.3m media spend in the year to August 2014.
Nic Christensen
good luck working with this mob, whoever gets it
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a “hybrid internal and external media solution” is code for “we have no idea what we’re doing”. M2M obviously had a gut full. With the amount of staff turnover iSelect’s marketing department has recently had, it looks like Davys is forced to outsource to cover for the loss of internal knowledge. Oh well, it’s probably about time for a logo change anyway to justify the revolving door of marketing leadership there.
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M2m are a smart and savvy lot, but granted its aways hard dealing with people who don’t know what they’re doing, and wow we’ll all be looking forward to seeing the “Hybridised Solution”, but frankly firstly I’d fix the ads if your sales are down, before blaming the media agency
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