iSelect chief marketer Geraldine Davys departs after just over a year in role

GeraldineThe marketing director of insurance comparison website iSelect Geraldine Davys has departed the company after 15 months in the role.

Davys is a former group manager – brand & digital marketing communications of Sensis who had been in the iSelect role since September 2013 and oversaw iSelect’s recent media pitch, which saw the media account move from Omnicom agency M2M to Maxus. 

A spokesman for iSelect today confirmed Davys’s departure: “Geraldine recently decided to resign her position as marketing director to pursue her next career opportunity.

“iSelect is thankful to Geraldine for her contribution to the business over the last 15 months, and wishes her every success for the future.”

The company also confirmed that they were now searching for a replacement with an “external search and selection process” underway.

At a Mumbrella Meet the Marketers event last year Davys admitted she was not sure if she wanted to keep the long running Mr iSelect character in their ad campaigns, although he has remained as the central pillar for the work created for the brand by creative agency AJF Partnership.

It is not clear at this stage what Davys’ next move will be.

Nic Christensen 


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