Maxus wins iSelect media account – says it will close its doors in Melbourne for six months

Nick Keenan

Nick Keenan

Maxus has won the media account for iSelect with the GroupM media agency declaring it will close the doors of its Melbourne office to new business for six months in order to bed down the account and saying it wanted a market position of “sustainable growth”.

“We are absolutely delighted to get the opportunity to work with such a wonderfully progressive business that iSelect represents in market,” Nick Keenan managing director of Maxus, who heads its Melbourne office told Mumbrella.

“In light of this fantastic news and the work ahead Maxus Melbourne will now take an industry leading position on ‘sustainable growth’ and remove ourselves from any new business reviews until July 1, 2015 (6 months). We will use this time to concentrate on our staff, clients, and our product.”

The freeze on new business will only impact Maxus’s Melbourne office with its Sydney office currently on the shortlist for Qantas.

Multinational media agencies are rarely able to close their doors to new business with the last agencies to publicly make such a declaration was independent Match Media who closed their doors after winning drug company Pifzer in 2012.

The final shortlist on iSelect is believed to have been Maxus along with Slingshot, who were doing their buying through Carat, and Ikon Communications.

In a statement, iSelect Marketing Director Geraldine Davys said the competition was tough, but Maxus stood out.

“iSelect is a unique piece of business. We needed a media agency flexible enough to operate within our hybrid media buying model and Maxus fit that bill perfectly,” she said.

Yesterday Mumbrella revealed that Slingshot has won the baking division of Goodman Fielder. 

Nic Christensen 


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