iSelect hires ex-marketing chief Roger McBride
Roger McBride
Price comparison site iSelect has re-hired former marketing director Roger McBride, a marketer who first joined the company in 2004.
McBride replaces David May – who left to take the CEO job at Gold Coast Titans last month – from online finance firm CashDoctors.
Matt McCann, CEO of iSelect, said:“In 2011 Roger chose to leave the business to explore another opportunity, however we’re very glad he has made the decision to rejoin the team and continue the journey with iSelect he embarked upon eight years ago.”
“Roger’s exceptional marketing experience across a number of sectors and his intimate knowledge of our brand and corporate history, hold him in good stead to rapidly re-integrate with the team and build upon the fantastic work already underway within the marketing function at iSelect.”
The price comparison firm works with agencies including Melbourne-based AJF Partnership, which is behind the popular ads featuring Mr iSelect, played by actor Jason Geary.
hope the new guy doesn’t ruin the great ads iselect’s been pumping out lately.
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I would have left the door open for David May – in time he will get the sh*ts answering to Michael Searle and be wishing he never left Melbourne & iSelect. Give it 6 – 12 months!
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I’ll bet the i-Select guy is jealous of Roger’s hair.
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I can’t stand the iSelect adverts… they have ensured that I won’t use the site. Much prefer new challengers split-it.com.au. Yet to see any adverts form them, though, so the absence of advertising puts them in first place when up against the likes of iSelect (at this point)!
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The Guru returns
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Isn’t this the guy that built the brand from zero to hero? If so, then iselect has selected wisely!
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how much does iselect spend on advertising? surely they could survive with less?
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