News

iSelect hires ex-marketing chief Roger McBride

Roger McBride

Price comparison site iSelect has re-hired former marketing director Roger McBride, a marketer who first joined the company in 2004.

McBride replaces David May – who left to take the CEO job at Gold Coast Titans last month – from online finance firm CashDoctors.

Matt McCann, CEO of iSelect, said:“In 2011 Roger chose to leave the business to explore another opportunity, however we’re very glad he has made the decision to rejoin the team and continue the journey with iSelect he embarked upon eight years ago.”

“Roger’s exceptional marketing experience across a number of sectors and his intimate knowledge of our brand and corporate history, hold him in good stead to rapidly re-integrate with the team and build upon the fantastic work already underway within the marketing function at iSelect.”

The price comparison firm works with agencies including Melbourne-based AJF Partnership, which is behind the popular ads featuring Mr iSelect, played by actor Jason Geary.

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing