iSelect launches April Fools’ warning campaign
iSelect has revealed a new campaign that encourages people to review their health insurance cover before the annual premium increase on April 1.
The ‘April Fool’ campaign, by AJF Partnership Melbourne, shows ‘Mr iSelect’ unknowingly as the subject of practical jokes whilst warning Australians not to fall for any trickery about the premium rise.
https://www.youtube.com/watch?v=MZEW77fQkOg
https://www.youtube.com/watch?v=tZ2wtBXV7Xw
AJF ‘s executive creative director Josh Stephens said the agency had fun making the ads.
“It’s been a great opportunity to again have some fun with the Mr iSelect character and make a pretty dry subject something that people might take notice of and act on.”
https://www.youtube.com/watch?v=xPh5XXTLq-4
iSelect marketing director Geraldine Davys said: “While the rest of the industry remains quiet on the subject of premium increases, we felt it was important for all Australian policy holders to know that this year sees the biggest premium increase in almost a decade.”
Credits:
- Marketing Director – Geraldine Davys
- Head of Brand and Campaign Marketing – Kirsten Craven
- Executive Creative Director – Josh Stephens
- Creative Director/Art Director – George Freckleton
- Creative Director/Copywriter – Michael Skarbek
- Director – Ian Kenny, Film Headquarters
- Producer – Tom Slater
- Agency Producer – Roz Ruwhiu
- Editor – Digby Hogan
- Sound – Production Alley
- Account Management – Emma Grant/Kate Silver
Cool.
User ID not verified.
Cheap TV ads and they look cheap. Why would anybody want to see his legs?
User ID not verified.
Thought they wanted to be taken more seriously – these are just unfunny, its like hearing the same “joke” over and over again.
User ID not verified.
Woefully boring after a week on air. Shame about the legs.
User ID not verified.