News iSelect mocks Olympics ambush marketing in Olympics ambush ad July 30, 2012 3:48 by Colin Delaney 10 Price comparison site iSelect has launched a trio of new TV ads – one mocking advertisers ambushing the Olympics. “Every four years it’s the same story. Companies that have nothing to do with the Games jumping on the bandwagon,” says Mr iSelect in the ad, played by actor Jason Geary. The ad premiered during Nine’s coverage of the 2012 London Olympic Games opening ceremony. The second of the batch, created by AJF Partnership Melbourne and directed by Tony Rogers, suggests that it can be cheaper for Australians to have health insurance than not, in a school-yard style pitting of nerds versus cool kids. The third spot sees Mr iSelect explain how iSelect finds the right health insurance to his apprentice Josh in the iSelect canteen by eating Josh’s chips. The ads come just days after iSelect’s CMO David May was announced as the CEO of national rugby league franchise the Gold Coast Titans. Credits: Creative Director: Josh Stephens Art Director: George Freckleton Copywriter: Brent Liebenberg Director: Tony Rogers, Guilty Producer: Jason Byrne Agency Producer: Nik Round Post Production: Method Sound: Risk Account Director: Kate Silver Account Manager: Clare Burrow iSelect Marketing: Nick Riley, Charlyn Dimasi, Lauren Brown Colin Delaney topics Advertising, Channel Nine, David May, iSelect, Marketing Share Tweet Share Comments: 10 Add Comment Bem 30 Jul 12 I’m so sick of these ads and the current epidemic of similar ads on TV. How many arrogant, overly confident, fast talking men do we need in ads? Reply Ann 30 Jul 12 Let the ambush begin!! Reply Wayne 30 Jul 12 This may not be a “cool” thing to say, but I think they’re some of the most entertaining ads on TV. Which probably says more about the ads on TV. And please, we are talking about car insurance here. Reply AdGrunt 30 Jul 12 They amused me enough to visit their site. Job done! Reply anna 30 Jul 12 I actually really like them too. Accountant nerds are funny. Reply Steve 31 Jul 12 These are possibly the funniest ads on TV. They’re great. Continue this campaign i-select. Reply Cameron Craig 31 Jul 12 As a competitor to iSelect, albeit with a tiny fraction of the advertising budget, I think these are great so hats off to you iSelect.. The character is likeable and their messaging has really hit a rhythm. Nice job. Cameron from whistleout.com.au Reply Andrea 31 Jul 12 I love these ads. So much so, that when I finally get round to getting some health insurance, I’m going to sue iSelect… Reply archie 31 Jul 12 Bem you’re out of touch they’re fun and funny good stuff Iselect and agencies Reply GC 31 Jul 12 Yeah whatevs I love these ads. Reply Have your say Name Email Address (optional) Website (optional) ADVERTISEMENT Most Discussed 122 Comments Sky News drops Outsiders from schedule after sacking of Mark Latham 50 Comments Sky News sacks Mark Latham and refuses to say whether Outsiders will remain on air 47 Comments Why that Pepsi ad isn’t as bad as you think it is 37 Comments 457 visa axing to hurt PR industry with ‘PR manager’ to be removed from temporary visa list 35 Comments Job cuts, one brand and the future: Will Fairfax get it right this time around?