iSelect mocks Olympics ambush marketing in Olympics ambush ad

Price comparison site iSelect has launched a trio of new TV ads – one mocking advertisers ambushing the Olympics.

“Every four years it’s the same story. Companies that have nothing to do with the Games jumping on the bandwagon,” says Mr iSelect in the ad, played by actor Jason Geary.

The ad premiered during Nine’s coverage of the 2012 London Olympic Games opening ceremony.

The second of the batch, created by AJF Partnership Melbourne and directed by Tony Rogers, suggests that it can be cheaper for Australians to have health insurance than not, in a school-yard style pitting of nerds versus cool kids.

The third spot sees Mr iSelect explain how iSelect finds the right health insurance to his apprentice Josh in the iSelect canteen by eating Josh’s chips.

The ads come just days after iSelect’s CMO David May was announced as the CEO of national rugby league franchise the Gold Coast Titans.


Creative Director: Josh Stephens
Art Director: George Freckleton
Copywriter: Brent Liebenberg
Director: Tony Rogers, Guilty
Producer: Jason Byrne
Agency Producer: Nik Round
Post Production: Method
Sound: Risk
Account Director: Kate Silver
Account Manager: Clare Burrow
iSelect Marketing: Nick Riley, Charlyn Dimasi, Lauren Brown



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