ISelect notes the pressures of WFH in animated spot

In the midst of self-isolation, many Australians have faced the moment where their partner navigates the route between shower and wardrobe in the background of a video call.

Whilst ISelect cannot aid the embarrassment of this moment, it is letting Australians know it can help with climbing electricity and internet bills with its latest campaign.

Creative agency Fenton Stephens worked remotely with 3D animators Lumberfly and audio company Production Alley to produce the ad, in response to how social distancing restrictions have impacted the production of advertisements.

Jess Wheeler, associate creative director and partner at Fenton Stephens, said: “Everyone’s experience right now is simultaneously unique yet exactly the same. As I’m writing this very press release, I’m also trying to log my five-year-old into a virtual prep class (imagine trying to co-ordinate that?), my three-year-old is screaming because she stepped on a toasted cheese sandwich someone left on the floor, all while a cat stands on my head. And on top of that, my bills are going to go through the roof. But thankfully, that bit ISelect can genuinely help with.”

Warren Hebard, ISelect chief marketing officer, said the brand wanted to strike a lighter tone when addressing the increasing financial pressure placed on Australians.

“In today’s climate of economic uncertainty, we believe that our vision – to save Australians time, effort and money – is more important than ever. Our latest advertisement highlights the fact Aussies are not only spending more time at home but also looking to save money on their household bills and expenses,” Hebard said.

“Rather than dwelling on the increased financial pressure, we’ve instead taken a more light-hearted approach in keeping with ISelect’s tradition of humorous advertising. We are confident that the comic scene depicted is something many Australians will be able to relate to as they adjust to their new normal of working and studying from home.”


Client: iSelect
Chief Marketing Officer: Warren Hebard

Agency: Fenton Stephens
Creative Director: Alex Fenton
Associate Creative Director: Jess Wheeler
Art Director: Ana Pareja Calvo
Copywriter: Isabel Evans
Director of Planning: Simon Antonis
Director of Client Services: Amy Stephens
Account Manager: Charissa Martin
Agency Producer: Lisa Ramsey

Animation / Direction: Lumberfly

Sound: Production Alley


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