Isentia appoints new chief technology officer

Recently acquired media monitoring, intelligence and insights solution provider, Isentia, has today appointed Rainer Rhedey as chief technology officer, effective immediately.

Rhedey brings over 20 years of digital, technology and transformation experience to the business with involvement in a number of industries including media, financial services, professional services and technology/software companies.

Isentia chief technology officer, Rainer Rhedey

Most recently, Rhedey was the chief digital officer of Aussie, a mortgage broking business with over 1000 brokers and 220 stores. At Aussie he led a digital transformation of the mortgage process for both brokers and customers and was responsible for all day-to-day technology.

Prior to Aussie, Rhedey was the chief technology and Information officer at Seven West Media, and group general manager for technology at Fairfax Media.

In September last year, Access Intelligence and Isentia merged operations. The two media and audience intelligence businesses were brought together after Isentia shareholders voted in favour of the takeover deal on 17 August.

Isentia chief executive, Ed Harrison, said Isentia was delighted to have secured a technology leader of Rhedey’s capability to continue to drive its continued transformation and growth.

“Rainer will play an important role in a number of key initiatives stemming from our recent acquisition by Access Intelligence. We are increasing investment in our media intelligence platform to meet the changing needs of PR and comms professionals, as well as introducing the global Access Intelligence product suite into the APAC markets.”

“Isentia’s clients are already benefiting from both of these initiatives, and we believe Rainer’s broad experience in technology will allow us to continue to develop our client offering and that he will be a great asset to our business given his understanding of the media sector,” he added.

Isentia’s financials were impacted in part by the cyber incident in October 2020 that had an approximately $3.3 million direct impact on revenue, and approximately $4.4 million direct impact on cash.

In addition, and as previously reported, the cyber incident resulted in a delay to key strategic projects which were aimed to reduce churn in the business and, as outlined in the 1H FY21 results presentation, has impacted FY21’s results when compared to expectations.


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