iSentia emerges as star performer of the ASX as traditional media burns investors
The best performing communications industry company on the ASX in the last financial year was media monitoring company iSentia, while the worst was STW Communications, according to analysis carried out by Mumbrella.
The 2014-2015 financial year ends today, with most ASX investors who focused on media and marketing coming out losers.
How broadcasters Southern Cross, Prime, Nine, Seven and Ten fared | Source: Google Finance
Among traditional TV companies, Seven West Media (SWM) was the worst investment, with its market capitalisation down by 44% for the year to $1.6bn – representing a decline of more than $1.3bn. Seven West Media includes the Seven Network, Pacific Magazines, The West Australian and joint venture Yahoo7.
I can’t wait for my LinkedIn page today when every single member of iSentia will spam me with this message.
ANALYSIS, You followed their share price! Q: How would investors have gone if they invested in big media over the last five years?