Isobar appointed to manage Foxtel user experience
Digital media agency Isobar has been handed the task of managing the user experience and developing a new platform for Foxtel Network channels.
The announcement:
Isobar has been appointed by Foxtel Networks to manage the UX and development of a new platform for their channels.
Isobar will work with Foxtel Networks to develop a cohesive network of digital channel properties, fully integrated with Foxtel platform features, which provide current and future Foxtel customers with informative and engaging on-air and off-air content whenever and wherever they wish to consume it.
Demonstrating its Experience Design credentials via one of the largest UX capabilities in the country, Isobar is working with Foxtel to create a highly reusable and scalable approach to building user-friendly sites for their channels, creating efficiencies and cohesion across the network.
Chuck Smeeton, General Manager – Digital at FOXTEL Networks Australia, said, “Isobar impressed us with the strength of their Experience Design approach and understanding of the technology required to create a solution that will work for us across multiple sites. We’re looking to really enhance our audiences’ interaction and experience with our channels and look forward to working with Isobar to achieve this.”
Dr Rod Farmer, General Manager of Isobar Sydney said, “We’re really excited by this partnership. Like Isobar, FOXTEL Networks Australia has a strong vision and belief in utilising design thinking to drive behavioural change amongst its audiences. We look forward to bringing these future experiences to life via strategic, creative and technical excellence.”
Source: Dentsu Aegis Network Australia and New Zealand press release
