Isobar launches Isobar Good division
Digital marketing agency Isobar has launched a new division, Isobar Good, which will work with selected organisations to “transform” products, services and strategies for a “better future”.
The new division of Isobar will use the United Nation’s Sustainable Development Goals as a framework for measuring results.
Isobar has already conducted societal impact work for Monash Health and the Australian Red Cross Blood Service.
Erik Hallander, managing director at Isobar Australia, said in a statement: “We couldn’t be more excited for the potential our Isobar Good division represents. Whilst we’ll never lose sight of today, the opportunity to be part of creating a tomorrow of which we can all be proud is the stuff not just meaningful careers but lives, are made of.”
Don Campbell, service director of Monash Community and professor of medicine at Monash Health, added: “This has been the first time we’ve been able to collaborate between doctors, nurses, patients and carers to truly understand and create a solution from a holistic point of view. The skill set of the Isobar good team has helped us bring this to life in a way that has been really effective for our organisation and getting various stakeholders on board. Isobar Good helped us to better understand where to invest and focus our limited time and resources for the biggest impact in our efforts to improve the experience for chronically ill teenagers.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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