Isobar’s Alistair Ward and Cummins & Partner’s Scott Heron join to form Sonar Group
Isobar former client services director Alistair Ward and Cummins & Partners former chief digital officer Scott Heron have come together to create Sonar Group, an agency the duo are pitching as a “digitally-led agency for the modern-day marketer”.
The Melbourne-based agency is positioning itself as one focused on helping businesses improve the performance of their digital marketing to grow their profits.
In a statement Ward said: “There are plenty of agencies who work to help clients meet their business objectives, but we are comfortable to put our skin in the game and offer to have our remuneration directly linked to our clients’ success.”
All the best Al, great to see people with the bravery to get out there and create something new.
Good luck Alistair Ward, never easy but hope it pays off for you.
Great to see Scott. You’ll kill it!
Good for you, Scott. Put your money where your mouth is and don’t eat the budget because it’s there. Smart! Good luck!
Two of the best together!! Awesome partnership! Good luck guys.
2 of the best I’ve ever worked with – you guys will rock. Bring on the Effies.
Nice work lads! You are going to offer something so wonderdul here!