‘It lets marketers get the job done’: Aussie consultancy plans to make AI easier

October 29, 2024 10:09

After 18 months in market helping brands to create and implement AI tools in their operations, AI consultancy Time Under Tension has launched new software to make utilising artificial intelligence easier than ever.

Launched mid-last year by former Reactive bosses Tim O’Neill, Tim Fouhy, and Jason Ross, Time Under Tension has described its methodology as sitting at the intersection of design, user experience, and artificial intelligence.

“We’re Australia’s first generative AI experience agency essentially,” O’Neill told Mumbrella. “What that means is we’re 100% focused on generative AI and helping clients to understand it, getting them excited, then working out with them where they can use it.”

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.