‘It reflects the diversity of the Australian experience’: AAMI refreshes brand platform via Ogilvy

March 18, 2024 9:31

Insurance provider AAMI has launched a new brand platform, via Ogilvy, in an effort to embrace the “challenges” of Australia and refresh its long-standing ‘Lucky You’re With AAMI’ tagline.

Marking a major shift from its ‘AAMI Does’ platform, which has been in market since 2020, the new platform aims to embrace Australia’s quirks and reinforce the brand’s position in market.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.