New AAMI campaign from Ogilvy Melbourne focuses on what it does and others don’t

AAMI is posing the question to Australians whether their insurer does what they say they do, with its new ‘AAMI Does’ brand tagline.

The campaign film follows Keith, who considers how his life would be different after a number of misadventures if he was a AAMI customer.

Marketing manager, Toby Gill, said the brand decided to be bold in the new campaign.