‘It’s an icon in the industry’: Alt/shift/ wins Intrepid Travel PR pitch

January 6, 2025 12:01

Kicking off the new year, alt/shift/ has won the Australian and New Zealand PR account for Intrepid Travel, following a competitive pitch process.

Intrepid – a certified B Corp – is building on its purpose-driven branding to continue creating positive change in travel, while it faces the significant transformation and challenges of the industry.

It brings creative storytelling to life, elevating its small group adventure offering, and has tasked alt/shift/ with guiding its communications strategy to keep up this momentum and lead the way in responsible travel.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.