‘It’s an icon in the industry’: Alt/shift/ wins Intrepid Travel PR pitch
Kicking off the new year, alt/shift/ has won the Australian and New Zealand PR account for Intrepid Travel, following a competitive pitch process.
Intrepid – a certified B Corp – is building on its purpose-driven branding to continue creating positive change in travel, while it faces the significant transformation and challenges of the industry.
It brings creative storytelling to life, elevating its small group adventure offering, and has tasked alt/shift/ with guiding its communications strategy to keep up this momentum and lead the way in responsible travel.
“Intrepid is proud to be a force for good in travel. Partnering with alt/shift/ will allow us to share our commitment to responsible tourism and connect with audiences in Australia and New Zealand in meaningful ways,” said Jo Crisp, Intrepid’s head of PR and comms, APAC.
“With ambitious plans to grow our customer base to 250,000 in the ANZ market by 2030, and expand into accommodation and publishing, alt/shift/’s award-winning approach makes them the perfect partner for Intrepid’s next chapter.”
Alt/shift/’s national CEO, Elly Hewitt, added: “Intrepid is an icon in the global travel industry, and their commitment to creating positive change aligns seamlessly with our values.
“We are excited to amplify their small group experiences and sustainability leadership through strategic, creative campaigns that inspire both travellers and media alike.”
Hewitt is due to speak at Mumbrella’s CommsCon Conference in March, diving into how PR agencies can more effectively dissect their client briefs. Tickets are available here.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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