It’s Friday launches full service media division, appoints ex-Havas, dentsu talent to lead

July 15, 2024 7:52

Independent creative agency It’s Friday has expanded its offering, launching a full service media arm led by Michelle Miroforidis.

In a bid to out-think rather than out-spend competitors, the introduction of a media division marks a significant step in It’s Friday’s two-and-a-half year journey since launch. It will aim to drive connected brand experiences for clients, and create innovative media solutions.

“The introduction of media thinking in the agency gives our clients an edge in the way we go to market,” said Pete Bosilkovski, chief executive of the agency.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.