Opinion

It’s not an iDisaster 2.0

October 1, 2009 10:05
by

“They hear and recognise that the name was a donkey, and they’re gonna change it. To me, that’s responsive PR at its theoretical best!”

Praise from PR Disasters for Kraft’s handling of the Vegemite controversy

Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.

topics Vegemite
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