‘It’s the right thing to do’ say sportspeople in the latest Yes campaign

Following yesterday’s High Court decision allowing the Government to go ahead with the $122m marriage equality postal survey, Australian Marriage Equality have launched their campaign encouraging all Australians to vote yes because “it’s the right thing to do”.

Created by 1 Kent St and creative consultant Simon Collins, the 30 second television ad features the Sydney Convicts rugby team, Olympic swimmer Ian Thorpe, Hawthorn Football Club star and AFL hall of fame legend Russell Greene, a priest, a tradie, families, and friends walking to the post box to vote yes.

“It’s about a fair go, everyone should be treated equally. I’m doing it for my brother,” people say as they walk to the post office with the postal vote in their hands.

“We’re doing it for our son,” Russell Greene’s wife says.

“Same rules for everyone,” the Sydney Convict Rugby team announces.

The priest says “i’m doing it because it’s the right thing to do”.

The slogan used for the campaign is ‘let’s get it done’, which Olympic swimmer Ian Thorpe concludes the ad with.

Tiernan Brady, executive director of The Equality Campaign, said in a statement: “We are in it to win it. We are committed to doing all in our power to ensure that the long held wish of the Australian people for marriage equality for all Australians is reflected in the results of the survey.

“This must be a campaign of millions of respectful conversations that unites the country. We haven’t a moment to lose and we are hitting the ground running with hundreds of thousands of supporters talking about why marriage equality matters.

“This is a vote about the worth, dignity and status of members of our family, friends, workmates and neighbours, and across the country people are standing up for them.

“We know that the Australian people support marriage equality but no one can be complacent – it is all about getting as many surveys returned as possible.

“We call on everyone to participate and to talk to their family and friends to make sure they do too. Together, lets get this done.”

Mike Connaghan, CEO, WPP AUNZ, said: “We have 5,500 employees who all care passionately about this issue and so when we were approached, a group of agencies jumped at the opportunity to work for the YES Equality Campaign and turbo charge the volunteer effort across the country.”

Tim Gartrell, campaign director of the Yes Equality Campaign, said: “The TVC is a call to action to all Australians who support marriage equality to remind them that we cannot be complacent – they must tick the ‘YES’ box and post the survey back.”


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