IVE Group acquires WPP’s Active Display Group and AFI Branding Solutions

October 18, 2021 2:04

WPP’s retail point of sale and visual merchandising company, Active Display Group, and Melbourne based AFI Branding Solutions (AFI) are to be acquired by IVE Group Limited (IVE) on 31 October 2021.

The acquisition of AFI adds event, exhibition, fabric printing and signage capabilities to IVE for the first time. The timely announcement comes as retail stores begin to reopen their doors once more and businesses look to schedule events. The integration of ADG and AFI into IVE commences in November.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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