IVE Group elevates Sanjeet Bhuee to head of customer experience

IVE Group’s Sanjeet Bhuee has been promoted to head of growth and customer experience.

Bhuee has been with the marketing agency for nearly 18 months, with a previous stint of nearly two years in 2019-2021. She returned mid-2024 as a customer success director.

Prior to that, she spent over two years as a director at Deloitte Digital. She has also held senior client management, business management, and partnership roles at Venntifact, Digital Alchemy, Unilever, Salmat, and Cadbury.

She confirmed her promotion via Linkedin on Thursday afternoon.

IVE Group specialises in creative services, communications, integrated marketing, production, and distribution, according to its website. It is the biggest printer in the country, with catalogues, magazines, books, poster, brochures, and more all listed as offerings.

However in its recent financial results update, the ASX-listed company preferred to downplay the printing business, instead choosing to focus on being “Australia’s largest and most diversified integrated marketing communications company by a considerable margin”.

Revenue for the 2025 financial year was $955 million, and EBITDA (earnings before interest, taxation, depreciation and amortisation) was $137 million.

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