IVE Group expands into e-commerce with Nexus

After a successful pilot, IVE Group has announced the launch of a new e-commerce platform, Nexus, which is now fully operational in the Australian market.

Nexus transforms traditionally printed materials such as catalogues and brochures and makes them interactive and accessible through web, mobile, email and social channels.

“Nexus allows people to purchase products from online catalogues or brochures with one simple click-to-cart, rather than just showing them what’s on offer or special,” IVE Group CMO, Rob Draper, said.

“It converts browsers into active shoppers. Once a catalogue or brochure has been transformed into a shoppable experience, we can push it out via social media and email channels in addition to pulling more people onto the retailer’s website.

“The platform has embedded video and live enquiry capabilities that cater to the travel, real estate and financial sectors too, however, the real beauty of Nexus lies in its live analytics functionality. We can tell retailers what their shoppers are looking at, engaging with and buying, all in real time. This allows us to change content on-the-go in order to maximise sales conversion and over time provide our clients using the platform with deep shopper insights.”

A four-month trial of Nexus proved successful, more than doubling catalogue views once they were converted, and producing a buy now conversion rate of 14.8%, the company said.

“This technology further expands our retail offering and forms a key part of our diversification strategy. It’s something that our clients, staff and investors alike should all be very excited about,” said CEO Warwick Hay.

As for whether Nexus will impact IVE’s traditional catalogue and printing businesses, Hay said: “In the odd case, it may, but in general this is a complementary touchpoint to traditional printed catalogues and brochures, not a replacement. Based on the trial results and initial client sentiment, we’re expecting total spend to increase in this space along with our market leadership position.”


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