J Walter Thompson tackles Parkinson’s Disease misconceptions in new campaign to push for cure

Australians are being urged to challenge their understanding of Parkinson’s Disease, in an ad featuring a recently diagnosed young woman sitting with her elderly father.

The campaign, created by J Walter Thompson for World Parkinson’s Day, shows a young woman holding hands with her father who appears to be shaking.

However, when they let go of each other’s hands it is revealed the young woman is the one suffering from Parkinson’s Disease.

‘The Hold’ aims to highlight the fact that three Australians under 40 are diagnosed with Parkinson’s every day.

Simon Langley, executive creative director at J Walter Thompson said the campaign aims to address the “tragic reality” of the disease – that young people are commonly diagnosed.

“We needed an idea that would correct this misconception whilst delivering a strong emotional response,” Langley said.

“This hopefully in turn will encourage donations to help fund a cure for this debilitating disease.”

Jo-Anne Reeves, CEO Parkinson’s NSW added the campaign aims to highlight the need for a cure.

“The campaign highlights how important it is to find the cure so that young people can lead a life without Parkinson’s. Today marks the 200th anniversary of when James Parkinson published the first paper identifying the disease. Help us find the cure,” she said.

The campaign will run across TV, online and print with photography by Simon Harsent.


  • Executive Creative Director: Simon Langley
  • CD / Copywriter: Paul Coghlan
  • CD / Art Director: John Lam
  • Executive Planning Director: Angela Morris
  • Group Account Director: Anne Gibson/Ana Lynch
  • Producer: Gemma Kay
  • Director: David Denneen, Filmgraphics
  • Producer: Anna Fawcett, Filmgraphics
  • Editor: Toby Denneen
  • Audio: Smith & Western


  • CEO Parkinson’s NSW: Jo-Anne Reeves

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