Jack Daniel’s taps hologram tech to connect fans with long distance friends for Christmas

Jack Daniel’s is gearing up for Christmas, with the alcohol brand looking to bring friends and families together to share a drink and catch up using real-time holographic video-calling technology.

As part of the brand’s Christmas campaign created by Arnold Furnace fans are being asked to tell them who they would like to catch up with and why, with the chance to win a place on the ‘Holiday Holograms’ scheme.

Arnold Furnace ECD Tom Spicer said: “Christmas is a time when family and friends look forward to spending time together but increasingly distance can prevent that, particularly for people living here in Australia.