Search for Fairfax Media’s metro division boss Jack Matthews on YouTube and the first option suggests that he may be leading something of a double life.
And the resemblance is indeed astounding.
You can insert your own jokes here about the good looking hero who faces an impossible mission.


Be a member to keep reading
Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.
Become a member
ADVERTISEMENT
H’mmm I am not sure if I understand this – probably my ignorance…
I will observe that The SMH online is on par with news.com.au
It is rubbish; it is a tabloid online.
Why would Fairfax alienate the educated. Now the non Murdoch lovers have nowehere to go.
Oh yes they do! Broadcasters, tradtionally from TV, do a great job online. ABC and SBS.
Oh and in this global community, The Guardian kicks a4se!!!!
Farewell Fairfax online, I knew you quite well in print.
News – pay wall – see ya.
Hello smart broadcasters making massive inroads online(.)