Jacob’s Creek returns as official wine partner of the Australian Open 2026
Jacob’s Creek has been named the official wine partner for next year’s Australian Open.
The announcement:
The Australian Open and Vinarchy today announced the return of one of Australia’s most iconic wine brands, Jacob’s Creek, as the official wine partner of the tournament.
Jacob’s Creek previously partnered with the AO from 2009 to 2018. Returning in 2026, the brand will once again take its place at the heart of the Happy Slam, sharing its winemaking legacy with fans in Melbourne and beyond.
“Jacob’s Creek is synonymous with connection, celebration and the Australian way of life,” Tennis Australia Chief Commercial Officer Cedric Cornelis said.
“We’re delighted to welcome them back to the Australian Open. Fans can look forward to raising a glass of one of Australia’s most loved wines as part of their AO experience, in what promises to be an incredible Australian Open.”
Vinarchy chief marketing officer, Sandy Mayo, said, “We are proud to once again partner with the Australian Open as its official wine. This collaboration reflects our shared commitment to excellence, celebration, and bringing people together to create memorable experiences.
“We look forward to raising a glass of Jacob’s Creek with fans across the globe as we celebrate an unforgettable tournament in January 2026.”
As part of the partnership, Jacob’s Creek will debut a new wine bar in Garden Square. Blending sophistication with accessibility, it will create a welcoming space for fans to savour the tennis and enjoy a curated selection of wines, perfectly suited to summer afternoons courtside.
Beyond the precinct, the partnership will come to life in stores and in venues across Australia showing up with bold presence and impactful activation for consumers to experience.
Jacob’s Creek is Australia’s number one wine brand. Enjoyed in more than 50 countries globally, the brand has collected over 8,000 awards and sees more than 740,000 glasses shared daily across the world.
Source: Tennis Australia
