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The Jaden Group partners with Bonsey Design to launch digital agency Bonsey Jaden

Nic Robertson, Daniel Posavec (Co-founder of The Jaden Group) and Jonathan Bonsey

Nic Robertson, Daniel Posavec (Co-founder of The Jaden Group) and Jonathan Bonsey

Sydney-based marketing company The Jaden Group has partnered with Singapore-based independent branding agency Bonsey Design to launch Bonsey Jaden, a new digital agency to be based in Singapore.

The agency will focus on the South East Asian market with offices in Singapore, Indonesia, Malaysia, The Philippines and Sri Lanka and will offer online expertise in the areas of web and mobile, social media, digital advertising, brand awareness and data analysis and providing tailored creative solutions for clients.

Jaden Social managing director Nic Robertson told Mumbrella: “It’s an opportunity for us to spread out into Asia which is somewhere we’ve always wanted to be so we’re very happy and looking forward to what we can make of this opportunity.”

He explained the opportunity first arose when a client suggested the company visit Singapore to explore the possibility of setting something up.

“We had a few conversations with some different people and Jonathan Bonsey was one of those. We looked at the two businesses we had and saw a really good opportunity and good synergy there,” Robertson said.

“It seemed like a good opportunity to bring two non competing businesses together and build something and share clients across the different services that we have.”

The new agency will be focussing on corporate and entertainment clients initially, and claims to have already secured a number of regional clients, including TV production company Imagine Group (The Contender Asia, The Biggest Loser Asia, The Apartment) with projects already in development.

“Bonsey Jaden is a new company, it is a partnership but it is going out independently and sourcing work but at the same time we’re very open to working with current clients of both the Jaden Group and of Bonsey Designs,” Robertson said.

The new agency is drawing on resources from Sydney during its set up phase, Robertson explained.

“That’s something we’ll continue to use but we are looking at building a team in Singapore and South East Asia,” he said.

The Jaden Group consists of creative digital marketing agency Jaden Social, Australian independent record label Social Family Records, and digital brand agencies Luxus Australia and Sri Lanka-based Vision Digital.

Bonsey Design managing director Jonathan Bonsey said in a statement: “We are thrilled to have connected with the Jaden Group. They add a whole new dimension to our brand building business.

“They complete the connection between the online and offline worlds so we can now integrate the measurable power of digital throughout the entire brand development process. This is the missing part of our jigsaw and it will dramatically enhance our offer to our clients.”

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