Chris’ Dips have kicked off their Australia Day radio campaign with a jingle they say will be the anthem Aussies are humming over the long weekend.
The ‘As Aussie As’ campaign is a remake of a 1970s commercial, updated by Melbourne-based marketing and communications business Dig&Fish and Michael Burrows from Brand Music.
Chris’ Dips executive director Nick Tassios said in a statement: “I think this song we have rewritten with our partners represents effectively what Chris’ is all about.
The original song “I’m an Aussie Yes I am” was released by Salvador Smith in 1979.
“Chris’ is a family run business dedicated to providing Australians with food that is fresh, wholesome and full of flavour. Founded by my father in 1982, we have learned great products, great staff and great suppliers lead to great things. It’s not a job – it’s a passion and something that unites us all.”
The track launches this Friday on the Austereo network and Melbourne talk station 3AW and will be used as the brand’s mantra for activity throughout the year.