Jagermeister to partner with Independent Music Awards

The Independent Music awards will relaunch as the Jagermeister Independent Music Awards after the spirit brand signed on as a three year partner alongside My Space, Nova and Channel V.    

The announcement:

The nation’s independent music industry has received a major marketing boost with spirit brand Jagermeister signing a three-year deal to partner with the re-launched independent music awards and independent music charts.

Also coming on board as official media partners are the XYZ Networks’ Channel [V], national radio station Nova and social networking site MySpace, who will provide year-round television, radio and internet platforms for the new awards and weekly charts program. In a four-way deal brokered by brand entertainment company mixitup, the Jagermeister Independent Music Awards and Jagermeister Independent Music Charts will re-launch after previously being called the AIR Awards and AIR Charts. mixitup was also responsible for the new consumer strategy and re-brand.