Jaguar’s rebrand, Princess Kate’s photoshop blunder, and Taylor Swift: Here are the PR wins and sins of 2024

From Raygun’s Olympics performance to Microsoft’s ‘blue screen of death’, Taylor Swift’s record-breaking Eras Tour to the controversial Jaguar rebrand, 2024 has seen it all. InsideOut PR’s CEO and founder, Nicole Reaney, wraps up the biggest PR wins and sins of this year.

As we reflect on the year gone by and the PR Wins and Sins, it seems the world went bananas in 2024.

From the infamous Gina Rinehart portrait where the subject sought to supress its very exposure leading to, well, global coverage; to the ‘banana artwork’ one can only describe as an intimate original piece, with distinct detail shown throughout the work, a banana taped to a wall, which auctioned for an eye-watering $9.5 million.

First up the sins…

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