Jalna’s new ad campaign claims yoghurt doesn’t mess with Mother Nature

January 18, 2016 2:45

Six years after it took to TV screens for the first time, yoghurt maker Jalna has created a new ad promoting the pot set yoghurt as “pure”.

The brand has continued with its tagline “a little pot of purity” in the ad which focuses on the company’s natural heritage of more than 55 years before claiming Jalna doesn’t “mess with mother nature”.

Sydney agency Cain & Abel is behind the work which relies heavily on special effects created by Blockhead VFX.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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