Six years after it took to TV screens for the first time, yoghurt maker Jalna has created a new ad promoting the pot set yoghurt as “pure”.
The brand has continued with its tagline “a little pot of purity” in the ad which focuses on the company’s natural heritage of more than 55 years before claiming Jalna doesn’t “mess with mother nature”.
Sydney agency Cain & Abel is behind the work which relies heavily on special effects created by Blockhead VFX.
“The new campaign has achieved all objectives. It’s creative, compelling and uses a contemporary approach to present a genuinely wholesome Australian food brand that has stood the test of time,” said Kristy Vandenberghe, brand manager, Jalna Dairy Foods.
Marketing Director: Costa Tsaconis
Brand Manager: Kristy Vandenberghe
Planning: Christine Blackburn
Cain & Able
Creative: Grant Booker
Executive Producer: Amanda Cain
Director: Nigel Mortimer
Producer: James Eivers
Music: Johnny Green
Sound Design: Tone