Jalna’s new ad campaign claims yoghurt doesn’t mess with Mother Nature

jalna yoghurtSix years after it took to TV screens for the first time, yoghurt maker Jalna has created a new ad promoting the pot set yoghurt as “pure”.

The brand has continued with its tagline “a little pot of purity” in the ad which focuses on the company’s natural heritage of more than 55 years before claiming Jalna doesn’t “mess with mother nature”.

Sydney agency Cain & Abel is behind the work which relies heavily on special effects created by Blockhead VFX.

“The new campaign has achieved all objectives. It’s creative, compelling and uses a contemporary approach to present a genuinely wholesome Australian food brand that has stood the test of time,” said Kristy Vandenberghe, brand manager, Jalna Dairy Foods.

Simon Canning



Marketing Director: Costa Tsaconis

Brand Manager: Kristy Vandenberghe

Planning: Christine Blackburn

Cain & Able

Creative: Grant Booker

Executive Producer: Amanda Cain

Blockhead VFX

Director: Nigel Mortimer

Producer: James Eivers


Music: Johnny Green

Sound Design: Tone


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