The Financial Review Group, a part of Fairfax Media has appointed James Frost to the editor of Financial Review Smart Investor. Frost was formerly a business journalist for The Australian, and before that editor of the Eureka Report. He replaces founding editor Nicole Pedersen-McKinnon.
Fairfax Media’s Financial Review Group, Australia’s pre-eminent business and finance information provider, today announced the appointment of James Frost as the new editor of Financial Review Smart Investor.
The appointment will see Frost take Smart Investor into an exciting new direction, spearheading the redevelopment of a suite of digital media products including a new website, mobile site and app for iPad due for launch early next year.
Amanda Gome, publisher of BRW, Smart Investor and Asset, said “The Smart Investor brand is very strong with investors and the magazine has a very loyal following. Now we want to build the leading investment publication online, that talks specifically to the investor community.”
“The digital first approach to media now evident at Fairfax has attracted some exceptional people. Along with our journalists who live and breathe magazines, we are creating exciting new digital properties that meet the future editorial and commercial needs of our audiences,” Gome said.
Frost has more than a decade of experience in producing online content, focusing almost exclusively on personal investment for the last seven years.
He worked at the Eureka Report for six years, spending the last two years as editor where he took subscriber numbers to new highs. He is also the author of a book on online investing and has written and edited personal investment content for respected outlets such SBS, The Australian, Eureka Report and Business Spectator.
Frost said, “Smart Investor is the premier personal investment title in Australia with a tremendous seven year history and prior to that as Personal Investor and Shares magazines. I look forward to taking the brand up market and into the digital age alongside publisher Amanda Gome and chief executive officer Brett Clegg.”
Frost replaces Nicole Pedersen-McKinnon, the founding editor of the magazine, who will stay involved with Smart Investor in a roving role representing our properties at events, on TV and video.
Frost will start with the Financial Review Group in early 2013.
Source: Financial Review Group press release