James Greet launches The Payback Project in Australia, pushes sustainable ad spend

June 13, 2023 9:00

UK-based business The Payback Project, which helps the media and marketing industry deliver sustainable and responsible media, will launch in Australia with former media agency CEO James Greet at the helm.

Greet has opened the doors to the business locally which was founded by former Nestlé head of media communications, Steve Pollack.

Greet

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Damian Francis

Damian was editorial director at Mumbrella. He had been with the publication for more than three years, initially running event content. Damian was previously print editor of AdNews.

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