ABC to cut investment in traditional channels in a move to become ‘digital-first’
The ABC is striding towards a “digital-first” future of the organisation, with the goal of bringing more than half of its audience engagement to digital services by 2028, while decreasing its investment in traditional broadcast channels.
In a new five-year plan published on Friday, ABC outlined its vision to invest in its core digital products – ABC Listen, ABC iview and ABC News – between 2023 and 2028.
