James Hennessy appointed editor of Business Insider Australia

James Hennessy has been appointed as editor of Business Insider Australia after three and a half years co-managing the Pedestrian.TV team of 15 as deputy editor.

Business Insider sits under the umbrella of Pedestrian Group after the merger between Allure Media and Pedestrian in 2018.

Hennessy is moving teams within the Pedestrian Group umbrella

Hennessy said the new role comes at the perfect time for him to take on a new challenge.

“I’ve had a great few years as Pedestrian.TV’s deputy editor, but I’m keen for a new challenge. There’s a big opportunity to make Business Insider something different and unique in Australia’s media landscape, and we have the perfect team in place to make that happen,” he said.

In his new role, Hennessy will oversee a team of three, including senior reporter Jack Derwin, reporter Sharon Masige and global news reporter Rosie Perper. Hennessy’s political, cultural and business reporting has previously appeared in The Guardian, The Outline, The Monthly, SBS and across the ABC. He also frequently contributes to The Drum and Radio National.

Business Insider, Gizmodo, Lifehacker and Kotaku head of editorial, Jenni Ryall, said Hennessy’s appointment will help shape the path for Business Insider’s editorial strategy.

“We’re stoked James will be joining the talented Business Insider Australia team as editor. His reporting experience, conversational tone and impressive ability to look at a story differently is core to Business Insider and will help drive our refreshed editorial strategy forward.”

Pedestrian Group is set to release its first numbers as a collective since the Allure Media merger in the August Nielsen Digital Content Ratings. The group is planning to take those figures to market in the coming months, enabling it to provide advertisers with a comprehensive view of the Pedestrian Group readers across all verticals and provide nuanced commercial packages for brands.

The Pedestrian Group has seven brands sitting underneath it – Pedestrian.TV, Business Insider Australia, Kotaku, Lifehacker, Gizmodo, Popsugar Australia and the newly-acquired American Express Openair Cinema.

Chris Janz, the managing director of Nine’s publishing arm – which includes the Pedestrian group – is speaking at Mumbrella’s Publish conference in Sydney next week. No questions will be off limits in the Leaders Hotseat session. Secure your tickets now


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