James Packer spends big on star-studded ads promoting his Crown Casinos
James Packer has spent big on one of the most ambitious pieces of branded content from an Australian company with an ad to promote his casinos in Manila and Macau, with Robert De Niro and Leonardo DiCaprio reportedly pocketing more than $15m each to appear in the spot.
The ad for Crown Casinos, rumoured to have cost more than $70m to make, was filmed on location inside the City of Dreams casino in the Philippines and directed by Martin Scorsese, who also appears in the spot and has worked on eight films with De Niro and five with DiCaprio.
Two separate trailers have been released, one with Scorsese welcoming them to Macau, and the other to Manila. However, they have been removed from YouTube owing to a ‘copyright infringement’ claim from Crown Films.
The minute-long ad, The Audition, sees the two actors compete for the same role in a made-up movie.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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…a sh*t ton of money, and I reckon they’re pretty damn good
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$70m? Are you kidding me…!?
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Horrible ad *cough*
I’m sure we’d all hate to make something like this… *cough*
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I’d like to call James Packer Daddy.
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Spending that much money on everything but a decent script.
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Now that’s a genius bit of casting, and some acting chops. But something tells me Leo’s man bun won’t last too long. That’s gotta go.
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With Leo’s rediculous beard and hair, they might as well have saved $15m and hired some bum off the local Manilla park bench.
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Hope the Philippines tourism board chucked in some pesos for this. Plays nicely to its more fun in the Philippines.
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