James Packer spends big on star-studded ads promoting his Crown Casinos

James Packer has spent big on one of the most ambitious pieces of branded content from an Australian company with an ad to promote his casinos in Manila and Macau, with  Robert De Niro and Leonardo DiCaprio reportedly pocketing more than $15m each to appear in the spot.

The ad for Crown Casinos, rumoured to have cost more than $70m to make, was filmed on location inside the City of Dreams casino in the Philippines and directed by Martin Scorsese, who also appears in the spot and has worked on eight films with De Niro and five with DiCaprio.

Two separate trailers have been released, one with Scorsese welcoming them to Macau, and the other to Manila. However, they have been removed from YouTube owing to a ‘copyright infringement’ claim from Crown Films.

The minute-long ad, The Audition, sees the two actors compete for the same role in a made-up movie.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.