Jameson appoints Jack Morton Worldwide as global experiential agency
Jameson has appointed Jack Morton Worldwide as its global experiential agency of record.
Jack Morton Worldwide, which has an office in Sydney, has created a global experiential platform for the brand called ‘Three Things’.
Jameson’s new experiential positioning
Three Things was inspired by Jameson’s triple distillation process.
Stuart Moffett, experiential marketing manager at Jameson, said in a statement: “With experiential being intrinsic to the success of Jameson’s marketing program, we were looking for an agency that could create an innovative, fun and category-leading global experiential platform.
“But we were also looking for an agency that we could bring into the Jameson Irish Whiskey family – one that appreciates the heritage, love and dedication that goes behind every bottle of Jameson. We’re delighted to have found just that in Jack Morton.”
This is the first time the Pernod Ricard-owned brand has worked with a global experiential agency.
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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