Jameson Irish Whiskey promotes new premix range

Jameson Irish Whiskey has kicked off a campaign promoting its new premix range.

The campaign, created in collaboration with Irish Distillers Ltd and global creative agency TBWA, has rolled out nationally across outdoor and digital.

It aims to drive awareness of the new premix range – Jameson & Cloudy Apple, Jameson & Raw Cola and Jameson & Ginger Beer.

Anne Martin, marketing director of Pernod Ricard Australia said in a statement: “Australia is a test market for the Jameson premix range so our team worked closely with Irish Distillers Ltd to create a campaign that would appeal to the Australian male aged 24-34 years.”