Jamie Gilbert-Smith named business partnerships director at Hogarth

Four months after departing M&C Saatchi Sport, Jamie Gilbert-Smith has landed his next role as the national business partnerships director at WPP’s Hogarth Australia.

Gilbert-Smith brings over 20 years of integrated marketing experience to the role, where he will now lead partnership relations and growth across a roster of clients at WPP AUNZ’s innovation-based content agency.

Gilbert-Smith was formerly MD at M&C Saatchi Sport & Entertainment

CEO Justin Rickets said the appointment is key in a time of growth for Hogarth Australia. “Jamie is a strategic thinker who brings extensive integrated marketing experience to the role.

“He has a particular focus on authenticity and creating genuine client partnerships.”

He described Gilbert-Smith as “a trusted adviser”.

“I am delighted to have someone with Jamie’s breadth and depth of experience to join the Hogarth team as we continue to expand and enhance our offering to clients.”

Prior to his time as M&C Saatchi Sport & Entertainment managing director, Gilbert-Smith spent time at several agencies including Ensemble, Ogilvy and Lowe.

His career has been split between the UK and Australia, and he has also worked as a strategic adviser to CMO’s and heads of brand.

He has worked with clients including  Bunnings, Coca-Cola, Commonwealth Bank, IAG, KFC, MasterCard, Optus, Pepsi,  Woolworths, Unilever, Lion Co., Telstra and The Federal Government.

Gilbert-Smith, who will report into the CEO, said he is “thrilled” to join Hogarth.

“I am thrilled to be joining Hogarth. They have a passion for innovating, optimising and challenging the status quo.

“They provide a highly relevant and compelling proposition, combining craft, insight and technology to bring creative to life. In a market that is ripe for disruption they are unafraid to stand on the edge to stay ahead of the pack and obsessively strive to do better.”

“I look forward to working with our partners to set them apart from their competition by making the best work, brilliantly.”

Glibert-Smith will also focus on client health, tech and content innovation, organic growth and new business.

His departure from M&C Saatchi came as part of a restructure, with Sport & Entertainment global CEO, Steve Martin, saying “something had to give” amid the added pressures of COVID.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.