Nova and Fox Sports launch commercial podcast partnership

Zanda Wilson

March 3, 2021 9:54

Nova Entertainment will package and commercialise Fox Sports Australia’s podcast audience, as part of a new strategic sales relationship between the two entities.

The new commercial partnership will see the Nova Entertainment Podcast Network and Fox Sports join to become a leading destination for sport podcast content, with a goal to amplify and extend the reach of their audiences.

Nova Entertainment has held a strategic podcast partnership with News Corp Australia since August of 2019. This latest move aims to provide brands with scalable audio advertising solutions, and the ability to target audiences of NRL, AFL, NBA, Supercars and cricket.

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Zanda Wilson

Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.