Spruiking a supermarket, Jamie Oliver style
The announcement that Jamie Oliver is set to be the new face of Woolworths is a potential game-changer in the supermarket’s war with Coles.
Over more than a decade and 100 ads, Oliver had a huge impact on sales for Sainsbury’s in the UK. Here we offer ten of the best.
Feeding your family for a fiver:
https://www.youtube.com/watch?v=nqmnlHlxqD8
Sainsbury’s Active Kids:
“Don’t just eat food, taste it”.
https://www.youtube.com/watch?v=-jKxclurJD0
Try something new:
Spices for Christmas:
The Basics Beef range:
https://www.youtube.com/watch?v=x_CpN3VBotA
Easter:
https://www.youtube.com/watch?v=hg9Mx8nXztY
Sport Relief:
https://www.youtube.com/watch?v=ag2QH4OykZU
Jamie goes Oriental:
How to make a salad:
Research: Miranda Ward
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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This stroke of JamieOliver brilliance by Australian supermarket giant Woolworths could actually entice many to switch brands to follow their food icon. Food Brilliance.
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After trying to promote food personalities with a bypass and poor consumer awareness, Woolworths have finally seen the light.
Curtis now has competition and he is Australian…over to you Coles!
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