Jamie Oliver puts on a London Christmas feast in first appearance as face of Woolworths

Woolworths will kick off its Christmas campaign, and its first featuring chef Jamie Oliver, tonight with the first screening of the minute long commercial during the finale of Recipe to Riches on Ten tonight.

The commercials feature Oliver hosting an Aussie Christmas BBQ in London for Australians living in the city.

The ‘Bringing Christmas Together’ campaign, created by Droga 5, is the first since the announcement of Woolworths’ partnership with Jamie Oliver.

Woolworths general manager of marketing, Jess Gill said: “The Christmas commercial is an exciting first look at what is to come from our partnership with Jamie Oliver – it’s all about inspiring a healthier Australia through delicious and affordable fresh food.”

The Jamie Oliver Christmas campaign is supported by a website which provides shoppers with Christmas recipes and a social media campaign which gives the chance to Woolworths Facebook followers the chance to pull a virtual Christmas cracker with Oliver .

Thirty second and 15 second versions of the commercial will be rolled out in the coming weeks with the campaign also running online, in store and through catalogues.


  • Agency: Droga 5
  • Creative Chairman/Partner: David Nobay
  • Creative Directors: Dan O’Bey & Michael Barnfield
  • Business Director: Jonny Berger
  • Head of Business Management: Jamie Clift
  • Agency Producer: Emma Friend
  • Production Company: Fat Lemon
  • Director: Chris Faith
  • Executive Producer: Jane Bolton
  • Producer: Cabell Hopkins
  • PR Agency: One Green Bean
  • Media Agency: Carat

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