Jamil Bhatti joins PR agency Edelman as creative director with promise to apply learnings from UK

Edelman has recruited Jamil Bhatti as its creative director.

Bhatti joins the PR agency after two years freelancing for agencies including Leo Burnett, Grey, Cummins & Partners, TCO and We Are Social.

Bhatti joins the agency after freelancing for two years

Prior to his freelancing stint, Bhatti was the creative manager for UK lottery company Camelot and befofe that with London agency St Luke’s.

Discussing his entrance into the PR sphere, Bhatti told Mumbrella: “I don’t really make traditional choices with what I believe a creative career should be, and PR was a no brainer for me given my time in St.Luke’s and the art of story telling that was drummed into me.

“Edelman’s brand DNA is getting earned stories out there so I really wanted to understand exactly how that works and really being able to tell those stories, and have a genuine connection between a consumer and the brand.”

Bhatti said he was excited to work in the Australian PR market because there is “a chance to take learnings from all the stuff the UK and US have done and make decisions about what we want to protect and what we want to evolve and what we want to do differently”.

The arrival of Amazon, he said, will be a great learning curve for the Australian market.

Steve Spurr, CEO of Edelman Australia, said: “The reason why we were really excited to have Jamil join the agency was because he scared us a little bit, he made us feel ever so slightly uncomfortable and I somewhat knew by the questions he was asking, he was always going to challenge and wasn’t going to accept the status quo.

“That excites me because he can help us do that more and more to our clients which is a challenge I set us everyday.”

Edelman retained the Samsung account earlier this month, while they won the Nissan account in May and the Kellogg’s account in February.


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